Mailchimp Tags
From MoHA Wiki
Purpose
A walkthrough of Mailchimp + tags
Overview
Tag: Mailchimp’s tags are what staff can use to determine what emails the audience gets when they subscribe.
Group: Audience members use groups in Mailchimp, which allows them to self-select what kinds of emails they want to receive.
Segment: Segments are ways that the staff can combine groups + tags to make a mailing list.
Global Tags
| Name | Description |
|---|---|
| Community | Organizations or individuals who make up the community of MoHA, who have presented, sponsored, or been involved in some way |
| Public | People who have inquired, applied, purchased a ticket, indicated volunteer interest or attended an event |
| Donor | People who have donated money or sponsored |
| Admin | People in leadership, people who have volunteered, contractors |
| Artist | Individuals who have participated in programs. Past or current homepage artists, past or present mall vendors. |
Segment
Creating a segment will allow you to create a group to get a specific email — global tags are also split up into smaller groups. For example Public - Games Y’all Attendee would email just people who have attended a Games Y’all in the past.
Create Tag
If a tag is created in mail chimp be sure to go the Mailchimp Tags base in Airtable to add it so MoHA can keep track of new tags created.
