Mailchimp Tags

From MoHA Wiki

Purpose

A walkthrough of Mailchimp + tags

Overview

Tag: Mailchimp’s tags are what staff can use to determine what emails the audience gets when they subscribe.

Group: Audience members use groups in Mailchimp, which allows them to self-select what kinds of emails they want to receive.

Segment: Segments are ways that the staff can combine groups + tags to make a mailing list.

Global Tags

Name Description
Community Organizations or individuals who make up the community of MoHA, who have presented, sponsored, or been involved in some way
Public People who have inquired, applied, purchased a ticket, indicated volunteer interest or attended an event
Donor People who have donated money or sponsored
Admin People in leadership, people who have volunteered, contractors
Artist Individuals who have participated in programs. Past or current homepage artists, past or present mall vendors.

Segment

Creating a segment will allow you to create a group to get a specific email — global tags are also split up into smaller groups. For example Public - Games Y’all Attendee would email just people who have attended a Games Y’all in the past.

Create Tag

If a tag is created in mail chimp be sure to go the Mailchimp Tags base in Airtable to add it so MoHA can keep track of new tags created.

Related links: