Mailchimp Tags
Mailchimp Tags Overview
Purpose:
A walkthrough of Mailchimp + tags
Overview:
Tag: Mailchimp’s tags are what staff can use to determine what emails the audience gets when they subscribe.
Group: Audience members use groups in Mailchimp, which allows them to self-select what kinds of emails they want to receive.
Segment: Segments are ways that the staff can combine groups + tags to make a mailing list.
Global Tags:
- Community
Organizations or individuals who make up the community of MoHA, who have presented, sponsored, or been involved in some way
- Public
People who have inquired, applied, purchased a ticket, indicated volunteer interest or attended an event
- Donor
People who have donated money or sponsored MoHA
- Admin
People in leadership, people who have volunteered, contractors
- Artist
Individuals who have participated in programs. i.e. Past or current homepage artists, past or present mall vendors.
Segment:
Creating a segment will allow you to create a group to get a specific email — global tags are also split up into smaller groups. For example Public - Games Y’all Attendee would email just people who have attended a Games Y’all in the past.
Create Tag:
If a tag is created in mail chimp be sure to go the Mailchimp Tags base in Airtable to add it so MoHA can keep track of new tags created.