Social Media Handbook: Difference between revisions

Revision as of 20:23, September 12, 2024

Purpose

MoHA is happy to host you and your event! The Social Media Handbook is a guide for how MoHA and organizers interact with one another on social media. Please note: this guide is only for organizers presenting an event at MoHA.

Policy

MoHA's Social Media Accounts

MoHA has the following social media accounts:

Instagram
- MoHA - @themuseumofhumanachievement
- MoHA Programs:
  - Welcome to my Homepage - @welcome_to_my_homepage
  - Indie Games: Fantastic Arcade, Games Y'all- @fantastic.arcade
Twitter / X
- MoHA Programs:
  - Games Y'all - @gamesyall
  - Fantastic Arcade - @fantasticarcade

MoHA Family have the following social media accounts (not operated by MoHA):

Cage Match Project
- Instagram - @cagematchproject
Unlisted Projects
- Instagram - @unlistedprojects
The Mall
- Instagram - @themall.is

Instagram

What to Expect from MoHA's Instagram

MoHA does:

Use standardized branding guidelines to make internal posts for consistency.
- Always add alt text to posts.
Collab or shared posts are at our discretion and availability. Tag us and send us an email to review at eriane@themuseumofhumanachievement.com
- Collab posts are reviewed before being accepted. We may reach out if changes need to be made before we can accept.
Only tag MoHA Family Instagram accounts in posts and community partners, venues, and sponsors where applicable.
Direct Instagram audiences to our Wiki for more information about events, purchasing tickets, etc.
May occasionally make posts about events at MoHA. Audiences should use the Wiki as the main source of truth for events at MoHA

MoHA doesn't:

Create content for posts.
Post on behalf of event organizers.
Create or accept collab posts unless coordinated in advance, off-platform, via email.
Make any promises about interacting with content.
Field direct messages (DMs) to our Instagram accounts.
- MoHA takes PR inquiries via email at eriane@themuseumofhumanachievement.com

How to Engage with MoHA's Instagram

MoHA invites you to interact with MoHA’s Instagram through any of the following:

Tagging relevant MoHA Instagram accounts in your posts/stories.
Adding MoHA as the location in your post/stories.
Directing your social media audience to our Wiki.
Following our Style Guide to name us appropriately:
- Commonly used info:
  - The Museum of Human Achievement
  - Website: moha.wiki
  - Instagram: @themuseumofhumanachievement

Marketing Copy about MoHA

Please use the following marketing copy to describe MoHA to your audiences, wherever suited:

The Museum of Human Achievement (MoHA) is a community-driven non-profit organization in Austin, TX grounded in affordability, inclusivity and access for artists. MoHA’s vision is for an empowered, resilient creative community where each member has the resources to foster well being, prosperity, and a self-determined future.

MoHA runs a variety of programs in Community Abundance, Digital Arts, Exhibition, and Professional Development for artists, organizers, and audiences. Learn more at their website https://moha.wiki.

@@ Line 4: / Line 4: @@
 == Policy ==
 *[[Staff Policies#Social_Media|Staff Policies]]
-*[[Family Tree]]
+*[[MoHA Family and Friends]]
 *[[Join]]
 *[[Style Guide]]
@@ Line 34: / Line 34: @@
 *Use standardized [[Brand Assets|branding guidelines]] to make internal posts for consistency.
 **Always add alt text to posts.
-*Only create and accept Instagram collab posts with MoHA’s [[Family Tree]] social media, coordinated in advance off-platform via email.
+*Collab or shared posts are at our discretion and availability. Tag us and send us an email to review at eriane@themuseumofhumanachievement.com
 **Collab posts are reviewed before being accepted. We may reach out if changes need to be made before we can accept.
-*Only tag MoHA's Family Tree Instagram accounts in posts and community partners, venues, and sponsors where applicable.
+*Only tag [[MoHA Family and Friends#MoHA Family|MoHA Family]] Instagram accounts in posts and community partners, venues, and sponsors where applicable.
 *Direct Instagram audiences to our Wiki for more information about events, purchasing tickets, etc.
-*May occasionally make posts about events at MoHA.
+*May occasionally make posts about events at MoHA. Audiences should use the Wiki as the main source of truth for events at MoHA
@@ Line 51: / Line 51: @@
 === How to Engage with MoHA's Instagram ===
 MoHA invites you to interact with MoHA’s Instagram through any of the following:
-*Tagging relevant MoHA Instagram accounts in your posts.
+*Tagging relevant MoHA Instagram accounts in your posts/stories.
-*Adding MoHA as the location in your post.
+*Adding MoHA as the location in your post/stories.
 *Directing your social media audience to our Wiki.
 *Following our [[Style Guide]] to name us appropriately:
@@ Line 59: / Line 59: @@
 ***Website: moha.wiki
 ***Instagram: [https://www.instagram.com/themuseumofhumanachievement/  @themuseumofhumanachievement]
+==Marketing Copy about MoHA==
+Please use the following marketing copy to describe MoHA to your audiences, wherever suited:
+The Museum of Human Achievement (MoHA) is a community-driven non-profit organization in Austin, TX grounded in affordability, inclusivity and access for artists. MoHA’s vision is for an empowered, resilient creative community where each member has the resources to foster well being, prosperity, and a self-determined future.
+MoHA runs a variety of programs in Community Abundance, Digital Arts, Exhibition, and Professional Development for artists, organizers, and audiences. Learn more at their website https://moha.wiki.
 [[Category:Onboarding]]