Matthew Keff is an artist based in New York creating graphics, interactives and installations. Thinking over digital life and feelings, these works squish together the sugary aesthetics found in video game and internet culture. Through interactive web and app-based works as well as animations, Keff looks to reveal the more awkward nature of contemporary digital visual culture and considers the role emotions play there. This sweet-as-candy imagery is informed by attention economy mechanisms used in digital marketing, where emotional engagement is a highly valued commodity. Keff received a BFA from the School of Visual Arts and has since been commissioned by major film and music events as well as participating in exhibitions internationally including the Supernova Digital Animation Festival, Denver, US, Magdalen Art Space, Oxford, UK, CCAM Yale University, New Haven, US, Somerset House, London, UK, 4Culture, Seattle, US, Chromatic Festival, Montréal, CA, Abrons Arts Center, Manhattan, US, HereART, Manhattan, US, Tokyo Game Show, Tokyo, JP, and A Maze Festival, Berlin, DE.