Mailchimp Tags Overview
From MoHA Wiki
Purpose:
A walkthrough of Mailchimp’s tags and when to use them.
Tags for Staff:
In Mailchimp, Staff use tags to determine what emails users get when they subscribe. Staff use segments to combine groups and tags to make a mailing list.
Global Tags:
- Community
- Organizations or individuals who make up the community of MoHA, who have presented, sponsored, or been involved in some way.
- Public
- People who have inquired, applied, purchased a ticket, indicated volunteer interest, or attended an event.
- Donor
- People who have donated money or sponsored MoHA.
- Admin
- People in leadership, people who have volunteered, contractors.
- Artist
- Individuals who have participated in programs. This includes past or current Homepage artists and past or present Mall vendors.
Segments:
Use segments to send an email to a specific group of users. Global tags are also split up into smaller groups. For example “Public - Games Y’all Attendee” would email just people who have attended a Games Y’all in the past.
Creating Tags:
You can create customized tags in Mailchimp. When a tag is created in Mailchimp, add it to the Mailchimp Tags base in Airtable so the database remains up to date.
Tags for Users:
Users can self-select what kind of emails they want to receive by using groups.
